IMPACT CIRCLE 2024
Planet.
PROTECT OUR PLAYGROUND - ONE YEAR LATER
A year ago, we denounced the destructive impact of the textile industry: 100 billion garments produced each year, less than 1% recycled*, and the majority worn fewer than 10 times before being thrown away.
One year later, the stakes remain critical. The sports sector is no exception: most technical garments are made from petroleum, packed with microplastics, and travel up to 40,000 km before reaching the consumer. Every second, the equivalent of a truckload of textiles is either landfilled or incinerated.
Our oceans continue to be filled with synthetic fibers. The majority of sports equipment at the end of its life is neither recycled nor repaired.
While second-hand markets are growing and awareness is rising, solutions are still marginal.
It’s time to accelerate: change the models, design differently, produce less and better.
At Circle, circularity is not an option, it’s our starting point.
Source: Ellen MacArthur Foundation
"CIRCULARITY IS AN IDEAL IN THE MAKING, WE ARE PAVING THE WAY TO INSPIRE REAL CHANGE."
_
Solene Roure
Co-Founder and Creative Director, Circle Sportswear
Our impact since 2020
0 %
Made in Europe
From recycled raw materials to the final product, everything we make is sourced and produced ethically and transparently in Europe.
0 kg
OF CO2
Saved on emissions into the atmosphere
The equivalent of the annual absorption capacity of approximately 38,400 trees
0 Millions
MEGAJOULES
Saved
The equivalent of the annual consumption of more than 500 French households.
0
RECYCLED TIRES
Recycled: thanks to our fabric made from this material.
The equivalent of the distance of 8 marathons.
B CORP CERTIFIED
In 2024, Circle joins the B Corp community.
Circle is proud to have achieved B Corp certification in 2024 with a score of 96.1, well above the global average of 50.9.
This international recognition validates our commitment to doing things the right way, ethically, responsibly, and sustainably. It represents a key milestone in our journey, while motivating us to go even further.
What is B Corp certification?
B Corp is the global benchmark label for social and environmental impact. It distinguishes companies that meet rigorous standards in five key areas:
- Governance
- Workers
- Community
- Environment
- Customers
B Corp certification evaluates a company’s overall impact through a series of strict criteria. We chose to embark on this journey to measure our real social and environmental impact and to identify areas for improvement.
Discover the details of our score:
ENVIRONMENT – 38.9 / 40
This category assesses Circle’s overall environmental management practices and its impact on air, climate, water, land, and biodiversity. It takes into account both our direct footprint and that of our entire supply chain and distribution channels.
Strengths: Reduction of product impact (recycled materials, innovative processes), local manufacturing, and product life cycle analysis.
Areas for improvement: Eco-friendly construction, green energy use, and water conservation.
GOVERNANCE – 15.2 / 20
Governance assesses Circle’s overall mission, our commitment to social and environmental impact, as well as our practices regarding ethics and transparency.
Strengths: Our mission formalizes our social and environmental commitments with clear objectives and dedicated committees.
Areas for improvement: Board diversity and public transparency regarding financial performance.
WORKERS – 21.3 / 40
This section evaluates Circle’s contributions to the financial security, health, well-being, professional development, and overall engagement of our employees.
Strengths: Employee satisfaction.
Areas for improvement: Training and professional development. We aim to focus on growth opportunities to help our teams evolve and grow with Circle.
CUSTOMERS – 3.1 / 5
This category assesses how Circle manages its relationships with all customers, focusing on the quality of our products and services, as well as data privacy and security.
Strengths: Involving our community in the development of our products and solutions, measuring customer satisfaction, and evaluating the impact of our products on our clients.
Areas for improvement: Customer engagement.
COMMUNITY – 16.8 / 40
This section assesses our involvement and impact within communities. It encompasses diversity, equity and inclusion, economic impact, civic engagement, charitable giving, and supply chain management.
Strengths: Participation in working groups, collaboration with students, selection of partners based on CSR criteria, and long-term relationships with our partners.
Areas for improvement: Measuring the diversity and economic impact of our partners.
The B Corp assessment allowed us to identify all the areas where we need to focus our efforts and to outline a clear roadmap to keep progressing and maximize our positive impact.
There is still much to accomplish, and we are committed to advancing on each of these actions.
We are extremely proud to join the community of certified B Corp companies. Only 8,000 businesses worldwide have obtained this certification so far — including 400 in France (representing just 0.14% of French companies).
We are therefore at the very beginning of this movement, and we will continue to push it as far as possible!
MEASUR TO ACT BETTER
Reducing our environmental impact cannot be done blindly.
It starts with a precise, quantified, and transparent understanding of our emissions. At Circle, we chose to rigorously analyze the carbon footprint of our products throughout their entire lifecycle — from raw material extraction to end-of-life.
In 2024, the products sold by Circle generated 47 tons of CO₂e, covering all stages: raw materials, manufacturing, use, and end-of-life.
This figure is based on Life Cycle Assessments (LCAs) covering 60% of our range.
By 2025, our ambition is clear: to extend this analysis to 100% of our products, giving us a complete vision of our impact and enabling us to guide our efforts effectively.
But beyond measurement, we take action.
Thanks to our responsible design choices — bio-based materials, European production, and enhanced durability — Circle products have helped avoid approximately 30 tons of CO₂e compared to a standard market equivalent.
In other words, for every ton emitted, 0.6 tons are avoided.
A significant avoidance ratio that validates the relevance of our approach.
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