OH LA LA LONDRES !
Circle Sportswear has officially touched down in London, and we couldn’t have imagined a better way to celebrate than with the incredible running community that calls this city home. Hosted exclusively at, this week was all about British grit, French vibes and a shared passion for running sustainably.
THE LAUNCH NIGHT
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We kicked things off with the launch of our SuperNatural Runner, in collaboration with The Woolmark Company. Runners, creatives, and London community gathered for an exclusive evening, with Oom Drinks and Jubel keeping everyone refreshed.
THE BAGUETTE RELAY
The highlight of the week ? A one-of-a-kind baguette relay run across the city ! 17 baguettes, 17 teams of 6 runners dashed through the city, passing baguettes like batons, proving that running can be competitive, fun, and community-driven all at once. Fun prizes, good laughs, and amazing energy all around !
THE LONG RUN
We wrapped up the week with a long run led by the High Performers Club, uniting runners from across the London community for an inspiring end to an incredible week.
To every runner who joined us, thank you for showing up and making these events truly special. To our partners, RunLimited, The Woolmark Company, Kinc, Oom Drinks, and Jubel, thank you for helping us bring this vision to life. And to Calum Brookes, thank you for capturing the moments that will inspire us long after the miles are done.
THANK YOU, LONDON!
RACE FOR A BETTER FUTURE!
