CIRCLE IMPACT REPORT 2023
Impact report 2023
SUSTAINABILITY IS DEAD, SAY HELLO TO CIRCULARITY
Shaping a model where circularity is the norm
Since day one, we have made the bold choice to break with convention and shape a model and a future where circularity is the norm.
In a constantly evolving world, environmental issues are becoming more and more important, and must be the No. 1 priority to create lasting value and thus rethink our approach to sustainability. We decided to take a giant step forward by abandoning the traditional notion of sustainability in favor of a more revolutionary concept: circularity. A comprehensive concept that includes 100% commitment to the brand structure, product design and sourcing, manufacturing ethics and the model for extending the life of our products and recycling.
In this report, we will explain to you why circularity is the future of our brand, the fashion industry, sports and above all, our planet. Join us in this adventure for a greener, fairer and more circular world. Together, we can make every purchase an act of positive change. Let's act now, because the future is in our hands.
A WORD FROM THE FOUNDER
We believe that sport should be much more than an individual quest for excellence; it should also be an act of respect towards our planet. We believe that every stride, every movement, every moment of effort can become a step forward in protecting the environment. Our vision is to revolutionize the sports industry by integrating environmental protection at the heart of our essence and as a central value of our development.
COMMITMENT TO THE PLANET
Our goal goes beyond creating high-performance running products. It guides every decision we make, every innovation we undertake. We are committed to minimizing our carbon footprint, using sustainable materials and adopting environmentally friendly practices in everything we do. Our goal is to be a brand that actively contributes to preserving the planet for future generations.
THE IMPACT RUNNING REVOLUTION
We are launching a revolution, a running revolution that takes care of our common home. We believe that running can be practiced in harmony with nature, without compromising our environment. Every fabric, every stitch, every detail of our products is designed with a deep love for the natural world. We show the world that it is possible to perform while preserving what matters most.
A POSITIVE APPROACH FOR THE PLANET
We don't do this just for the applause. We do it because it is necessary. We do it because we believe in the positive impact that every business can have on the planet. Each eco-friendly choice we make is a small step that, combined, becomes a big step forward. We encourage all runners to join this movement and put the environment at the heart of every strategy, every decision.
LET’S TAKE ACTION
Our vision is not just rhetoric; it’s a call to action for all running and nature enthusiasts. Join us in this revolution of environmentally friendly sport. Every time you wear our products, every time you push your limits, know that you are part of something bigger. You are part of a community that not only runs, but runs for the planet, for the future. We act not only for today's runners, but also for generations to come. Join us in this quest, in this movement for a sport that does not leave a negative mark on our planet, but leaves positive imprints in our hearts.
Run for the Planet, Run for the Future!
CIRCLE IMPACT REPORT 2023
Since its creation, Circle Sportswear has embarked on a journey to transform the sports industry by introducing a new circular business model, designed to drive our ambition to deliver technical and sustainable innovations to runners around the world. .
Our Circular Action Plan represents a comprehensive framework encompassing a multitude of guidelines. Circularity is anchored in all of our activities. For example, our design and development teams think about the end of life of our products from the garment creation process. Circularity is an integral part of our design specifications and our roadmap because we want to create a virtuous circle by starting from recycled existing resources and producing clothing that is itself recyclable. We categorically refuse to produce clothing that will generate non-recyclable or biodegradable waste and therefore seek to find the best solutions with innovative partners with whom we work hand in hand with a common vision.
CAUSING A PROFOUND TRANSFORMATION IN THE SPORTS INDUSTRY.
We are obviously not 100% perfect, but we constantly seek to do better than the sector and ensure that each decision improves the overall impact of fashion and sport. We strongly believe in our mission to bring about profound transformation within the sports industry. We seek to provide more transparency to help every runner understand this sector and its impact.
OUR CIRCULAR MODEL
DURABLE & PERFORMING MATERIALS
All our products are made from certified recycled or biosourced materials, carefully selected among the best in their category.
LOCAL & ETHICAL MANUFACTURING IN EUROPE
From raw material to final product, everything we make is ethically sourced and manufactured in Europe. Our clothes don't travel the planet three times before reaching you. All recycled and natural materials are sourced as locally as possible, in Italy, Germany, France and Spain, and our entire collection is made in France and Portugal.
LIFE CYCLE & RECYCLING PROCESS
We design all our products with their end of life in mind. Our materials can be separated and disassembled to create new collections from our first collections.
We involve our community in the choice and testing of our future products in order to be as close as possible to their needs.
3 YEARS OF COMMITMENTS AND ACTIONS
Creation of Circle Sportswear and launch of our first Ulule pre-order
Launch of the NanoTech program aimed at minimizing microplastics in our fabrics
Launch of our first 100% made in France capsule in collaboration with Saint James
Launch of our first products made from biosourced materials in Lyocell and wood fibers in partnership with Lenzing
Creation of the Circle Run Club, the first free running club run by athletes and professionals in Paris
Launch of the Get Lucky collection entirely made from natural wood fibers
Launch of the life cycle analysis of our products in collaboration with Fairly Made
SuperNatural Runner launched for pre-order
Creation and sharing of our CSR charter with all of our partners
Finalization of the life cycle analysis of all of our essentials by Fairly Made
B-Corp certification request - Launch of our first Seamless products
Launch of our “Back to the Future” repair and recycling program
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