WE ARE A COLLECTIVE OF ENTREPRENEURS, DESIGNERS, ENGINEERS AND RUNNERS, ALL UNITED BY ONE MISSION:

TO PROTECT OUR PLAYGROUND

A BIG PROBLEM

THE GLOBAL APPAREL AND FOOTWEAR INDUSTRY IS RESPONSIBLE FOR 10% OF GLOBAL CARBON EMISSIONS, MORE THAN AVIATION AND SHIPPING COMBINED. WITH 60% OF ACTIVEWEAR MADE FROM POLYESTER, MICROPLASTIC POLLUTION IS A GROWING THREAT.* MOST RUNNING CLOTHES TODAY ARE PRODUCED IN PLACES WHERE ISSUES SUCH AS LOW WAGES, UNSAFE WORKING CONDITIONS, EXCESSIVE OVERTIME, AND LAX ENVIRONMENTAL REGULATIONS ARE COMMON. 

*SOURCE : UNITED NATIONS ENVIRONMENT PROGRAM 

IT'S TIME TO DO BETTER

Circle WAS CREATED TO PROVE that running clothes can be made responsibly through the POWER of Circulartiy.

CIRCULARITY IS MINIMIZING WASTE AND HARM, EVERY STEP OF THE WAY, IN EVERYTHING WE DO, WITH EVERYONE WE WORK WITH, EVEN AFTER PEOPLE ARE DONE USING OUR PRODUCTS.

WE AVOID VIRGIN PETROLEUM AND HARMFUL CHEMICALS AS MUCH AS POSSIBLE, WE PRODUCE CLOSE TO HOME AND WE DESIGN WITH END OF LIFE IN MIND.

LET'S GO DEEPER

AT CIRCLE SPORTSWEAR, WE WANT TO HELP PEOPLE BECOME MORE MINDFUL CONSUMERS AND THOUGHTFUL GLOBAL CITIZENS. 

WE’RE HERE TO MAKE IT EASIER TO UNDERSTAND THE IMPACT OF OUR CHOICES, AND TO SHOW THAT MAKING BETTER DECISIONS IS ACCESSIBLE. 

ARE WE PERFECT? NOPE! BUT WE’RE FULLY COMMITTED 
TO OUR JOURNEY TOWARD A POST-PETROLEUM FUTURE. WE’RE EXCITED TO HELP DRIVE CHANGE IN A WAY THAT’S MEANINGFUL, AND POSITIVE FOR THE PLANET. 

WHY RUNNING

RUNNING IS ONE OF THE MOST POPULAR SPORT 
IN THE WORLD. ACCESSIBLE TO MOST PEOPLE, A WELCOME EXCUSE TO GO OUTSIDE AND RECONNECT WITH THE WORLD, IRL, NO GYM MEMBERSHIP REQUIRED. 

IT ALSO HAPPENS THAT RUNNING IS AN IDEAL SPORT TO REIMAGINE THROUGH CIRCULARITY.

RUNNING GEAR IS RARELY SOLD SECOND-HAND BECAUSE SPORTS CLOTHES ARE rarely reusable. RUNNERS TEND TO WEAR THEIR GEAR UNTIL IT’S WORN OUT AND FREQUENTLY REPLACE IT, MAKING RUNNING, PARTICULARLY SUITED TO A CIRCULAR MODEL. 

AND OF COURSE, WE LOVE TO RUN !

  • WE PRODUCE CIRCLE CLOTHING AND SHOES IN THE EUROPEAN UNION, ENSURING COMPLIANCE WITH SOME OF THE WORLD’S HIGHEST LABOR AND ENVIRONMENTAL STANDARDS. 

  • ETHICAL PRODUCTION

    THE EU ENFORCES FAIR WAGES, SAFE WORKING CONDITIONS, AND WORKERS’ RIGHTS, WHILE STRICT REGULATIONS LIKE REACH REDUCE HARMFUL CHEMICALS AND MINIMIZE ENVIRONMENTAL IMPACT. 

    THIS GUARANTEES OUR PRODUCTS ARE MADE BOTH ETHICALLY AND SUSTAINABLY. 

OUR CIRCULAR APPROACH

  • 1. AVOID VIRGIN PETROLEUM AND HARMFUL CHEMICALS 

    WE MINIMIZE OUR RELIANCE ON FOSSIL FUELS 
AND THE USE OF HARMFUL CHEMICALS. OUR CLOTHING IS DESIGNED WITHOUT PFAS OR PFCS. 

    2. USE REGENERATIVE & RECYCLED MATERIALS 

    WE USE MATERIALS SUCH AS REGENERATIVE COTTON AND RW CERTIFIED WOOL. WE GIVE NEW LIFE TO EXISTING RESOURCES, SUCH AS PRE-CONSUMER FABRIC OFFCUTS, AS WELL AS DISCARDED FISHING NETS, PLASTIC BOTTLES, AND USED TIRES. 

    3. MAKE ETHICALLY IN EUROPE 

    WE PARTNER WITH EUROPEAN SUPPLIERS TO MAINTAIN HIGH ETHICAL AND ENVIRONMENTAL STANDARDS WHILE REDUCING TRANSPORTATION’S CARBON FOOTPRINT. 

  • 4. PRIORITIZE LOCAL MATERIALS 

    WE SOURCE MATERIALS IN EUROPE WHENEVER POSSIBLE. INSURING TRACEABILITY AND REDUCING TRANSPORTATION.  

    5. REPAIR AND RECYCLE 

    WE OFFER REPAIR SERVICES AND WE TAKE BACK PRODUCT AFTER USE TO SUPPORT CIRCULAR INIATIVES 

    OUR ANNUAL IMPACT REPORT

OUR PRODUCT CREATION PHILOSOPHY

We design all our products with their end-of-life in mind, to ensure they stay out of landfills.

  • MINIMUM OF DIFFERENT MATERIALS,
  • MATERIALS TESTED FOR RECYCLABILITY,
  • AND NO SUPERFLUOUS ELEMENTS (LIKE USELESS WOVEN LABELS).

EVERY DETAIL MATTERS.

  • ONE STEP AT A TIME

    CIRCLE IS A SMALL, BUT GROWING COMPANY. WE’RE BUILDING CIRCULARITY, AND WHILE WE’RE NOT THERE YET,WE PRODUCE ALL OUR APPAREL AND FOOTWEAR IN THE EU PRIORITISING EU MATERIALS (PORTUGAL, ITALY, POLAND, FRANCE ETC...).

    ALL OUR PRODUCTS COMPOSITION IS MADE 
OF A MINIMUM 50% RECYCLED OR BIO-MATERIALS. 
(AND UP TO 100%) AVOIDING VIRGIN PETROLEUM 
AS MUCH AS POSSIBLE. 

    ALL OUR PRODUCT ARE MADE WITH-END-OF-LIFE 
IN MIND : MINIMIZING AMOUNT OF DIFFERENT MATERIALS AND TESTED FOR RECYCLABILITY.

    FROM THE MAIN MATERIAL TO THE SMALLEST TRIM 
WE TRY TO AVOID UNECESSARY USE OF EXTRA MATERIAL. (EX : OUR GARMENTS DON’T HAVE WOVEN LABELS)

  • WORK IN PROGRESS

    At CIRCLE, closing the loop isn't just a goal, it's a mission we are actively building every day. Our customers can already return their used products at our CIRCLE Paris store (1 rue de Marseille, 75010 Paris).

    Today, we are working hand-in-hand with specialized partners to develop and test innovative garment recycling solutions, aiming to achieve full operational recycling capabilities by 2030. By 2035, our ambition is clear: create a fully circular system where every product is 100% recyclable, setting a new standard for the industry.