2024 CIRCLE IMPACT REPORT
Impact report 2024
RUN TOWARDS A BETTER FUTURE
Shaping a model where circularity is the norm
WELCOME TO CIRCLE.
More than just a sportswear brand, we are a movement for those who run with intention, for their performance and for the planet.
We design circular, technical running gear, built to last and to minimize its impact with every stride.
Our ambition: to rethink sports through a responsible model, serving both present and future generations.
With this 2024 Impact Report, we reflect on a year of tangible progress, despite the challenges, and map out the road ahead: more circularity, more innovation, and more purpose.
RAPPORT À IMPACT 2024
CIRCULARITY
Circle is already a pioneer of circularity in the world of running, and this is just the beginning.
Circularity means reducing waste and negative impact at every stage, across all our activities, with all our partners, even beyond the end of life of our products.
We are rethinking the traditional “take, make, waste” model to promote reuse, repair, and recycling.
OUR CIRCULAR MODEL
AVOID VIRGIN PETROLEUM AND HARMFUL CHEMICALS
We minimize our reliance on fossil fuels and the use of harmful chemicals. Our garments are made without PFAS or PFCs.
USE RECYCLED MATERIALS AND REGENERATIVE AGRICULTURE SOURCES
We use recycled materials and those sourced from regenerative agriculture, such as cotton or RWS-certified wool, carefully selected from the best in their category. We give new life to existing resources, such as fabric scraps, fishing nets, plastic bottles, and used tires.
MANUFACTURE IN EUROPE
B Corp certified since 2023, we work with European suppliers to ensure fair working conditions and local production. This also allows us to reduce the carbon footprint linked to transportation.
PRIORITIZE LOCAL MATERIALS
All materials are sourced as locally as possible, from Italy, Germany, France, and Spain, and our entire collection is manufactured in France and Portugal to ensure traceability and reduce our impact on the planet.
DESIGN WITH END-OF-LIFE IN MIND
Each product we create is designed to last, but also to be reused or recycled. We reduce the amount of materials and processes used to ensure better recyclability of our products.
REPAIR AND RECYCLE
We offer repair services and collect products at the end of their life to support circular initiatives.
4 YEARS OF COMMITMENTS TO MORE RESPONSIBLE RUNNING
2020
Launch of Circle Sportswear, the first running brand designed with a circular economy approach. First collection funded through Ulule, combining performance and eco-design.
2021
First 100% Made in France capsule collection, in collaboration with Saint James. Introduction of the first bio-based materials: wood fibers developed with Lenzing.
2022
Launch of the life cycle analysis of our products with Fairly Made.
Collaborative development and official rollout of our CSR charter, shared with all our partners.
Creation of the Circle Run Club to bring together a community around responsible sports.
2023
Participation in Qui veut être mon associé ? to support the development of the SuperNatural Runner — the first bio-based running shoe, 100% made in Europe.
Launch of our repair and recycling program.
Publication of our very first Impact Report.
2024
Achievement of B Corp certification with a score of 96.5.
Completion of our first carbon footprint assessment with Carbo.
Launch of the SuperNatural Runner, made of 75% bio-based materials.
Unveiling of the Legend range, combining technical performance and environmental responsibility.
Collaboration with Buff (a B Corp brand) and organization of La Ravito Race, a two-day immersive race in the heart of nature.